Easy-to-Use

Easy to Implement and Easy to Adapt

While all web analytics solutions may claim to be easy, many take months to implement before you see results. Even worse, changes to your ideas for web analytics are often met with rigid limitations and costly hurdles.

In contrast, Unica’s web analytics solutions are easy to implement and easy to adapt. Enterprise marketers can continuously adapt the solution to their changing requirements at lowest total cost of ownership

Flexible Implementation and Adaptation

  • Start web analytics on demand or as a software solution, yet be able to switch should requirements change
  • Leverage your historical data from the beginning
  • Always draw on the most appropriate data collection methodology, whether that is page tags, logs, or hybrids

Don’t Make Marketing and IT Trip Over Each Other

  • Eliminate the need for custom coding JavaScript page tags each time your web analytics questions change learn more
  • Remove IT, administrators, or power users as the bottleneck for answering marketing questions by:
    • Enabling users to answer most of their questions themselves via drag and drop
    • Delegating report administration flexibly into the hands of individual users or departments

Unica’s web analytics solutions ensure that marketers are never locked out nor priced out of getting their web metrics questions answered, no matter how their requirements may change.

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