Affinium Online Marketing Suite

Affinium Online Marketing Suite

More than ever, the Internet enables a measurable approach to marketing. Intelligence on customer behavior and marketing results becomes a competitive weapon for those who have it at their fingertips and know how to build their marketing process around it.

Yet, the explosive speed of innovation on the Internet is a challenge for most marketers, who struggle with juggling countless tools, agencies, and siloed processes. Meanwhile, on the Internet, the control over marketing messaging is entirely in the consumer’s hands. In this situation, targeting customers with timely and relevant communications is the only way to reach them at all.

Affinium’s internet marketing solutions—part of Unica’s EMM software suite—equip marketers with a competitive advantage by arming them with a complete toolset and methodology for seizing this opportunity.

Affinium: A Complete End-to-End Online Marketing Solution:

Analyze

Internet marketing ROI and web visitor behavior to detect opportunities for targeting customer segments learn more...

Plan

Plan your resulting internet marketing initiatives across web site design, search marketing, advertising, social networking, email, etc. learn more...

Design and Produce

Design and produce your programs with strict quality control across disparate project teams and internet marketing agencies learn more...

Execute

Execute timely, relevant communications via any Internet channel such as email, SMS, real-time personalization, paid search, advertising, etc. learn more...

Measure

Measure results for a cycle of closed-loop, incremental improvements that will keep you ahead of your competition. Affinium provides a marketing system of record for tracking all marketing programs and matching them to the results they drive learn more...

Learn More on Unica.com: