Affinium Online-Offline Marketing Suite

Affinium Online-Offline Marketing Suite

  Today’s enterprise marketers face considerable challenges:
  • Growing complexity as online and offline channels, products, and offers proliferate
  • An increasingly noisy environment that drowns out messages
  • Heightened budget scrutiny and growing demands for accountability

Marketers hindered by discrete, siloed applications and disjointed processes between online and offline can no longer keep up. Achieving success requires an integrated suite of software that streamlines programs from start to finish across all relevant channels, and provides visibility and accountability easily and efficiently.

Only Unica’s enterprise marketing management (EMM) software suite, Affinium, delivers support for the entire marketing process including:

Analysis
Affinium combines tools for marketers to analyze customer behavior both online and offline. Best-in-class web analytics help marketers leverage the unique insights available through the web channel. Results can be programmed in an exploratory, intuition-led fashion with the power of statistical analysis for clustering, response prediction, lifetime value estimation, and cross-sell analysis.

Planning
With Affinium, marketers can ensure that high-level marketing plans, budgets, and metrics support corporate strategy and that all online and offline campaigns are, in turn, aligned.

Design and Production
Affinium synchronizes the myriad discrete tasks that come together for successful campaigns, including offer definition, targeting, creative development, approvals, test design, QA/QC, and vendor coordination. Program templates encode best practices to ensure teams leverage hard-won organizational experience. Affinium’s marketing system of record makes previous work readily available to maximize reuse and consistency.

Execution
Affinium’s award-winning customer decisioning engine powers highly personalized communications across nearly any available channel, with integrated modules for: email and SMS; real-time channels such as call center, web, POS and kiosk/ATM; and lead management. Patented event-detection and optimization capabilities identify when customers are most receptive to offers and that the most relevant offer is then used.

Response Tracking Across Online and Offline
Managing communications across all offers and channels enables Affinium to close the loop with automated response tracking and results reporting. Marketers can then drill into results by segments, cells, offers, channels, and more, to better understand what works and what doesn’t.

Affinium is a unique end-to-end solution that enables marketers to:

  • Turn customer insight into consistent, cross-channel messaging that cuts through the noise
  • Deliver wholesale process automation that can keep up with growing marketing complexity and velocity
  • Gain the visibility and control executives demand

Affinium marketing modules—available on premise or on demand—can be deployed individually to address your organizations’ most pressing marketing challenges.

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