Open and Integrated

Web Analytics, Open and Integrated

All web analytics solutions may have written openness on their banners. Yet, when you actually try to access your data outside the proprietary user interface in order to power your own ideas for marketing, you will find that the reality can be different.

In contrast, Unica’s web analytics solutions were designed from the ground up to make it easy to combine web analytics with other marketing solutions and customer analytics. Turn-key integrations are available, for example, for all leading business intelligence solutions.

Integrate Web Data with Other Customer Information and Marketing Solutions

  • Industry-leading open architecture can integrate any external data into web analytics—for example, registered user data
  • Turn-key business intelligence integrations embed web analytics into the rest of your customer intelligence
  • Open data warehouse and APIs enable integration with any other internet marketing solution

Unica breaks down the silos between web metrics and the rest of the enterprise, enabling marketers to align their online business with the rest of their company.

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