Products

Product Offerings

Unica provides a broad array of web analysis solutions designed to meet any business need and integrate seamlessly into any IT environment. Unica web analytics solutions are appropriate for high-traffic e-commerce sites, enterprise B2B, or small business intranets. Every Unica solution is designed to provide a powerful tool in an easy-to-use package.

Unica web analytics offerings include:

All Unica web analytics offerings are:

Powerful

Unica® web analytics makes powerful analysis accessible to business users. An underlying data warehouse, not sampled data, means new reports can be defined on-the-fly by end users with no IT support, no custom report services, and complete access to historical data. Marketers and analysts benefit from the ability to access detail data without assistance from a SQL programmer.

Trend Anything™. Drill Anywhere™. End users can segment data by any criteria they choose, over any time period, with simple drag-and-drop or pick-list functionality.

Change History. Previously undefined reports and ad-hoc analysis can be generated without re-loading data or modifying data collection methods (no page tag maintenance).

Easy

An elegant, intuitive interface gaphically displays complex data analysis in the most comprehensible interface. Simple dashboards are customizable by user or role or any other customer-defined function.

Slice and dice key performance indicators in any way that makes sense for the business with a simple drag-and-drop interface.

Unica’s page-tagging methodology is designed to collect the data required for powerful and flexible analysis without the implementation & maintenance overhead of traditional Web analytics services.

Flexible

Affinium NetInsight can be deployed on site behind the firewall for security and easy data integration, or as a hosted service for easy deployment & lowest total cost of ownership.

Data can be collected through standard log files, simple page-tagging methodology, or a hybrid approach.

Self service or full service. Unica provides only the level of service required by the customer and does not require expensive customization or add-on consulting fees.

Integrated

NetInsight runs against any leading RDBMS and integrates seamlessly with leading business intelligence tools, CRM systems, or any other RDBMS-based applications. An open data model means even external attributes can be easily applied as metrics, filters, or dimensions for analysis (e.g., demographics, campaigns).

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