Optimize Visitor Acquisition

Optimize Visitor Acquisition

Reach marketing budget allocation decisions faster and more accurately through built-in capabilities that enable you to:

  • Monitor best-practice KPIs, dashboards, and reports for online and offline ads in real time
  • Perform A/B tests to design more effective ads and landing pages
  • Rank campaigns by ROI from online and offline conversions
  • Compare paid and organic search for managing SEO and bids on keywords
  • Segment post-click behavior in real time with industry-leading Drill Anywhere™ and Trend Anything™ capabilities
  • Ensure all your web pages are indexed by search engine robots, so you can trace their paths through your site

Further built-in capabilities enable marketers to:

  • Trigger intelligent, event-based communications to individual visitors based on the patterns of their online behavior
  • Integrate web analytics into your marketing resource management for facilitating ad production planning workflows.