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Unica’s web analytics solutions provide the critical information and insight needed to improve web site design, internet marketing effectiveness, and your customers’ experience. Developed by marketers for marketers, Unica’s web analytics solutions are some of the most frequently used on the market today.

Unica provides two editions of web analytics solutions for varying needs: Affinium NetInsight, for enterprise-class web analytics, and NetTracker, for small and medium businesses or internal sites. Both editions are distinguished through unique characteristics that enable you to overcome typical web analytics obstacles.