Monitor best-practice KPIs, dashboards, and reports for online retail; further segment by your customers’ offline purchase behavior
Rank marketing campaigns based on their success for online and offline sales
Monitor usage of loyalty cards and personal offer codes to connect the dots across online and offline channels
Segment shopper behavior by attributes from your customer database, e.g., catalogs recently received by mail

Further capabilities enable marketers to:

Identify individuals who viewed products but did not convert online, and create a list with the products that they viewed for a multi-channel re-marketing campaign
Present real-time offers to shoppers using behavioral targeting techniques
Automatically detect changes in the behavioral pattern of online and offline customers to trigger action for preventing attrition or presenting cross-sales offers